There is nothing more important than having a great culture! At the onset of any leadership role I strive to have the team collectively understand what culture really means at their organization. How is it manifested as both an internal and an external personality? Meaning, where are we as a company, how do our customers feel about us, what is our market position, and for internal qualities, how do we measure up for attitude, motivation, teamwork, cooperation and problem-resolution capabilities? Once we, as a company determine this, we can collectively understand where we are, and therefore, establish where we really need to be. We identify goals that become more clear and universally understood. We start to acquire the necesssary accountability. From that moment forward, everyone understands they own the progress-or the failure that ensues. Everyone becomes aware that we each, personally, own the wins and losses and how projecting a winning, positive attitude affects our customers. The tone becomes one of a customer-focused organization that holds one another accountable.  True customer focus is still an unbeatable differentiation in any marketplace. If this is done correctly,employees can rise to the challenge. Transparency, accountability, trust, resilience, tenacity all begin to show themselves and a winning culture is built!