Mother's Day is coming up, but how many of you have taken advantage of the marketing opportunity. Almost every major retailer, from Wal-Mart to Home Depot, has devoted at least one page to attract those looking for gift ideas for their Mother. I looked around the Internet, spoke with many small businesses, and I don't see this same level of effort by the smaller retailers. To help those missing out on this marketing opportunity (and future holidays), I'm highlighting my top 4 methods to market Mother's Day.

#4 Create a Landing Page
On this page, you include a little information about how your products are perfect for Mother's Day and then list all those products. After created this you need to include a link or banner on your home page to draw attention.  In Everest, you can use item tracking to easily create this page. You could also use software like Microsoft FrontPage to create a page and add your own products.

#3 Guarantee Delivery
As the holiday approaches, the biggest fear of those shopping is that their gift will not be delivered in time. A Mother's Day gift, or any special day gift for that matter,  just isn't the same when it is delivered after the real date. By addressing that concern shoppers can be more reassured-and more likely to buy from you.

#2 Provide Multiple Price Groups
Shoppers will typically have a maximum amount in mind when they are shopping for someone else. Make it easy for them to find products at their price point by creating separate pages. Keep in mind that people tend to spend more on special holidays so make sure you have at least two groups above your typical average selling price.

#1 Offer Gift Baskets or Bundles
When you create bundles, you can either put specific items together or make each a personal choice by allowing shoppers to decide from among multiple items. As indicated, people will spend more during holidays and gift baskets are a great way to combine products in the higher price ranges.  As you group products together, keep the holiday in mind and target the emotion behind it. A DVD store on Mother's Day, could offer top five mother-daughter relations movies of all time.  If you sell beauty products, what top scents for Mothers.  A little extra thought on how to target the holiday theme along with family and friends as the recipients can really boost your sales.

Although I targeted Mother's Day, you can follow these same tips for any holiday.